Founded in 2013 in Paris, Daiji – ‘inestimable’ in Japanese – combines dark poetry and urban design. The French brand brings together Parisian, American and Asian influences. It thrives on street culture, architecture and art. The emblem of its collections is a baroque frame printed or embroidered on shirts, hoodies, hats and caps, revealing dark romantic paintings.
The new tee-shirt line from Daiji Paris flirts with art and oscillates between light and shadow. The brand’s signature frame surrounds roses in half-light, adorns a cameo or, emptied and miniaturized, finds itself embroidered on the chest. These street smart and sophisticated tee-shirts are available in a dark color palette. Check out the lookbook below and shop the collection here.